I make brands impossible to forget and products effortless to use.
About me
Good design should feel obvious. I spend my days making it that way, and my evenings showing others how.
Selected work
Four projects across brand, web and ecommerce, each taken from first sketch to launch.
See all case studies
MarketingNProduction
A logo refresh and a new website for a marketing and production agency, so two services finally looked like one company.
Paws Paradise
A new website for a pet hotel going independent after 17 years, with a clear page for each service and a playful tropical brand.
Ka-Sushi
A refreshed logo and a first website for a sushi kitchen in High River, Alberta, with the full menu and an online shop.
Palettide
A logo, a brand and a launch homepage for an Australian design studio selling UI/UX design by subscription.
When I'm not designing, I'm teaching it.
I break down AI tools and real design workflows in under a minute. 9.4K people follow along, and brands like Microsoft and Replit have partnered with me to reach them.
Follow along on TikTok9.4K followers, 80.5K likes- Views on these videos
- 600K+
- Followers on TikTok
- 9.4K
- Likes on TikTok
- 80.5K
Brands I've created content with
Experience
More than ten years of product, UI and brand work, from agency client sites to in-house web design.
Download résumé2025 – Now
UI/UX Designer and Web Administrator
Real estate company, Canada
Designs the company’s internal and external apps and maintains its design system. Runs the website with the marketing team, including custom HubSpot modules.
- App design
- Design system
- HubSpot
2023 – 2025
Website Designer
Morweb, Canada
Designed and migrated more than 50 client websites, kept each brand consistent and cut load times by 20% on average.
- Web design
- Site migration
- QA
2022 – 2023
Senior Website Designer
Web Shop Manager, remote
Designed and launched 15+ ecommerce sites for automotive clients, lifting online sales by 15% on average, and trained clients to run them.
- Ecommerce
- CMS
- SEO and speed
2022 – 2023
Senior Website Designer
Palettide, freelance
Designed and built 15+ client websites in Webflow, and created Palettide’s own logo and brand.
- Webflow
- Branding
2021 – 2022
Front End Developer
SearchWorks.PH, Philippines
Led front-end development of the rebranded website for Maya, one of the Philippines’ largest digital payment companies. Site traffic rose 25% in three months.
- HubSpot CMS
- WordPress
2020 – Now
Senior UI/UX Designer
APPIgators, part-time
Redesigned an ecommerce client’s web app with simpler flows, cutting bounce rate by 10% in the first month, plus logos and marketing design.
- UI/UX design
- Branding
