Palettide: a brand that makes waves
Palettide is a design agency in Australia. For its launch as a UI/UX design subscription for SaaS teams, I created the logo and brand and designed the homepage.
Design by subscription, from day one.
Palettide launched with a simple offer for SaaS teams: one flat monthly fee, unlimited design requests, and new designs every two to three business days.
It needed a name people would remember, a brand with energy, and a homepage that made the offer feel easy.
Palette, meet tide.
The name joins a designer's palette with the tide. In the wordmark, the crossbars of the two t's become orange waves, and an orange full stop closes the name.
Making waves in the world of design.
Two t’s, two waves
Midnight, orange and a little violet.
A deep midnight base lets the orange glow. Violet and lavender soften the light sections, while sparkles and wave lines mark the moments that matter.
- Midnight#0D081D
- Wave orange#FD6812
- Violet#6E46F1
- Lavender#F6F3FF
- White#FFFFFF
Headlines, Syne Bold
Making waves.
Section titles, Kanit
The solution to your design bottleneck
Body, Inter
Subscribe. Submit unlimited requests. Get designs every 2–3 days. Pause anytime.
Sparkles
Wave lines
Section tabs
One question per section.
How does it work, why is it better, what does it cost, and what if I have questions? The homepage answers them in that order, then makes one ask: book a call.
The site moved on. The brand stayed.
Palettide has since changed its offer and rebuilt its website, and the brand came along unchanged: the same logo, the same orange waves.
